Tree Test

Study closed · 12 participants

ShopGoodwill
Navigation Tree Test

Consent & Agreement

By proceeding with this study, you acknowledge and agree to the following:

You are participating in an unmoderated tree test conducted for academic research purposes. During this study, you will be asked to locate items within a category structure. There are no right or wrong answers — we are evaluating the organization of the system, not your performance.

What we collect: Your responses to screener questions (age range and shopping habits), your task completion paths, and your task success/failure data. We do not collect your name, email address, or any other personally identifiable information.

Participation is voluntary. You may exit the study at any time without penalty. Your anonymous data may be used in academic reports and presentations.

By clicking "I agree" below, you confirm that you are at least 18 years of age and consent to participate under the conditions described above.

A few quick questions before we begin

These help us understand who's taking the test.

What is your age range? Required
Where do you shop online? Select all that apply

How It Works

We'll give you 10 items to find. Your job is to browse through the categories and pick where you'd expect each item to be.

Quick Guide

  • Tap a category to see what's inside it
  • Tap the links at the top to go back
  • When you've found the right spot, tap "Select This"
  • Stuck? You can skip any task — no worries

Takes about 10 minutes

Task of

Overall, how easy or difficult did you find this task?

Almost done

A few final questions about your overall experience.

"I am confident in my ability to locate items using this menu." Required
"Which labels, if any, were difficult to understand?" Select all that apply
"Why did you find these labels difficult to understand?" Optional

Thank you!

Your responses have been saved. You can close this window now.

Results Dashboard

Study complete. Results from 12 participants collected March 2026. Sign in to export data.
Success Rate by Task
Analysis Visualizations
Navigation Path Dendrogram
Navigation Paths
Tree structure showing paths participants navigated. Thicker lines = more traffic. Red = incorrect path. Green = correct path.
Success × Time Matrix
Each task by success rate vs median time. Quadrants reveal structural issues.
Task Outcome Breakdown
Stacked bars: direct success, indirect success, incorrect, and skipped per task.
Direct Indirect Incorrect Skipped
First-Click Matrix
Heatmap of where participants first clicked per task. Darker = more clicks. ✓ = correct category.
SEQ Scores by Task
Mean perceived ease per task (1–7). Dashed line = 5.5 benchmark.
Time on Task
Distribution of completion times per task (seconds). Horizontal box plots show Q1–Q3 range with median line.
All Participant Responses
P#TaskQuestionSelected PathExpected PathScoreDirectBack?1st ✓TimeSEQ
Questionnaire Responses
P#AgeShoppingConf.Confusing LabelsWhy