Tree Test

Dashboard

ShopGoodwill
Navigation Test

Before We Start

Thanks for helping out! This is a quick test to see how easy it is to find things on a website.

We're testing how the website is organized, not you. You'll get 10 short scenarios (like "find a pair of shoes") and browse a list of categories to find where that item belongs. There are no wrong answers — we're looking at the website, not your skills.

What we collect: Your age range, which categories you clicked, and whether you found the right spot. We don't collect your name, email, or anything that identifies you.

You can stop anytime. This is completely voluntary. Your anonymous responses may be used in a class research project.

By clicking "I agree" below, you confirm that you are at least 18 years old and are okay with everything described above.

A couple quick questions first

These help us understand who's taking the test.

What is your age range? Required
Where do you shop online? Select all that apply

How This Works

We'll give you 10 shopping scenarios one at a time. For each one, browse through the categories and find where you think the item belongs.

How to navigate

  • Tap a category to see what's inside it
  • Use the links at the top to go back to a previous level
  • When you've found the right spot, click "Select This"
  • After each one, we'll ask how easy or hard it felt
  • Stuck? You can always skip and move on

Takes about 10–15 minutes

Task of

How easy or hard was that?

Almost done!

Just a few quick questions about how that felt.

"I felt confident finding items in these categories." Required
"Were any category names confusing?" Select all that apply
"What made those names confusing?" Optional

Thank you!

Your responses have been saved. Thanks for your time! You can close this window.

Researcher Dashboard

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Cloud data: All participant responses are stored in Firebase. Data persists across devices and browsers. Export as CSV anytime.
Success Rate by Task
Analysis Visualizations
Navigation Path Dendrogram
Navigation Paths
Tree structure showing paths participants navigated. Thicker lines = more traffic. Red = incorrect path. Green = correct path.
Success × Time Matrix
Each task by success rate vs median time. Quadrants reveal structural issues.
Task Outcome Breakdown
Stacked bars: direct success, indirect success, incorrect, and skipped per task.
Direct Indirect Incorrect Skipped
First-Click Matrix
Heatmap of where participants first clicked per task. Darker = more clicks. ✓ = correct category.
SEQ Scores by Task
Mean perceived ease per task (1–7). Dashed line = 5.5 benchmark.
Time on Task
Distribution of completion times per task (seconds). Horizontal box plots show Q1–Q3 range with median line.
All Participant Responses
P#TaskQuestionSelected PathExpected PathScoreDirectBack?1st ✓TimeSEQ
Questionnaire Responses
P#AgeShoppingConf.Confusing LabelsWhy